Tencent Games Global Legal Conference 2026
Panel Discussion
The Loot Box
Puzzle
Compliance in a Fragmented Regulatory Landscape
I
The Regulatory
Patchwork
Patchwork
II
What's Driving
Regulation
Regulation
III
Compliance
Strategies
Strategies
One mechanic, six approaches
The same paid random reward is regulated in at least six different ways.
Banned outright
Brazil Digital ECA: loot boxes prohibited for under-18s
Odds disclosed
South Korea probability disclosure requirements, US FTC/Cognosphere settlement
Age-rated 16+
PEGI June 2026: paid random items trigger PEGI 16 (ESRB refuses to follow)
Risk-scored
Indonesia PP Tunas: engagement mechanics scored, high-risk if >50%
Classified as gambling
Belgium (criminal penalties), NY AG v Valve (Valve loot boxes constitute illegal gambling)
Pricing transparent
EU CPC Key Principles: real-money equivalents, no currency layering
I
Theme · One
The Regulatory Patchwork
Regulatory trends in loot boxes and the fragmentation of age ratings.